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While business listing citations are relatively easy to obtain, the more difficult ones come from local or niche websites or local newspapers. You’ve got to have something newsworthy for them to talk about and you have to get their attention in the first place. The process of creating local citations can be time-consuming and tedious and you ideally need to have an overall marketing strategy in order to get the attention of journalists Cleared No, consumers trust honest, transparent companies — that trend extends across your organization. Your marketing can't be misleading. Don't make promises in your sales copy that you can't or won't deliver on. Be sincere in your commitment to working for consumers' best interests, and prove it by keeping them in the loop and remaining as open and honest as possible